CHATBOTS FOR
REAL ESTATE COMPANIES
"Wherever your customers are engaging online, there’s a chatbot possibility for real estate. The speed at which companies are catching on to using them effectively means the market is ready for this change."
-REALTORMag
The real estate industry is in constant evolution as more and more new technologies are introduced. One of the latest technologies to be introduced, chatbots, has the potential to revolutionize how real estate communications and customer support are provided.
A chatbot is a software program that has the ability to interact with potential real estate clients. As many real estate companies are already proving, there are a number of ways in which chatbots can provide powerful benefits to both the real estate companies and their clients.
Chatbots Can Provide Support for Agents and Brokers
Busy real estate agents and brokers would prefer not to get caught up in customer support and other requests that take time away from them driving new business. Chatbots fix this problem by offering one-to-one client interactions in which the chatbot will gain an understanding of the client’s request and needs and guide them to an appropriate resolution.
A well-designed real estate chatbot will provide significant benefits to both the agent and prospective clients.
Some of the specific benefits of a real estate chatbot can include:
Streamlined Customer Support
Most real estate chatbots are designed to handle the vast majority of frequently-asked-questions and requests from clients. Deploying chatbots for this purpose can help clients get the information and answers they need right away, while freeing up busy agents to do their jobs.
In addition, most real estate clients will appreciate the instant, always-available access that chatbots provide, rather than waiting for a live agent to become available to assist them.
Sales Lead Qualification
Another powerful benefit of chatbots for real estate companies is in their ability to identify and qualify sales leads. Chatbots can take potential new clients through an interaction that will determine their level of interest and hand off the qualified leads to agents, accordingly.
Data Collection
Chatbots also offer the ability to track client interactions so that agents will know the particular interest or questions clients have in order to better assist them. This collected data can also be reviewed to determine what is working and what is not working with regard to sales and marketing efforts.
